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News / Love Your Local Campaign
Kuwait, 19 February 2023: Deliveroo turned four! With four years of food delivery under its belt, Deliveroo has successfully elevated the local food delivery experience, accomplishing multiple milestones across its three-sided marketplace of customers, riders, and restaurant partners.
Since launching in Kuwait in February 2019, Deliveroo has partnered with around 5,000 local and international restaurants, onboarded over 2,000 riders, and achieved 95% delivery coverage in Kuwait. Notably, Deliveroo has also set the bar for customer satisfaction in the country; last year, and for the second year in a row, Deliveroo was also named the “Best Delivery App” in Kuwait by Service Hero, the region’s only consumer-powered customer satisfaction index.
“This year, Deliveroo celebrated its fourth anniversary in Kuwait, a testament to our success in launching in a competitive food delivery market and, more importantly, Kuwait’s passion about food and local restaurants. We feel so proud to have partnered with so many restaurants that believe in our mission and goal of delivering great food to foodies around the country, and so honored to be working with riders and restaurant partners that make Kuwait such an outstanding food hub,” said Seham AlHusaini, General Manager of Deliveroo Kuwait. “This milestone was made possible only through the commitment of our incredible team of employees and riders, our enduring partnerships with local restaurants, and the trust our customers place in us daily.”
Celebrate with Deliveroo In celebration of its four-year anniversary, Deliveroo launched an exclusive “4 years, 4 partners, 40% off” campaign. The campaign includes weekly offers offering customers a 40% discount on weekday orders from four beloved restaurant partners: Ananas, Good Stuff, Thinnies, and Coffee Bean & Tea Leaf.
Four Years of Rider Satisfaction Deliveroo is constantly implementing initiatives and resources that ensure rider safety and satisfaction year-round. Since its launch, Deliveroo Kuwait has been working on numerous ways to support riders over the summer season through multiple initiatives, including the provision of specialized rider kits, cooling vests, water, resting spots, and more. Deliveroo is also constantly working with restaurant partners to ensure that riders are treated with the utmost respect and courtesy and has also launched exclusive water distribution stations for riders. Moreover, Deliveroo continues to invest in rider training. Earlier this year, Deliveroo partnered with both the Ministry of Interior and the Kuwait Red Crescent Society to conduct workshops for riders on road safety and first aid training.
Sustainability Efforts that Give Back Driven by its deep-rooted belief in the importance of giving back to our local communities, Deliveroo also launched its “Full Life” campaign last year in collaboration with the Social Work Society and Food Box. As a pillar of Deliveroo’s global Environmental, Social, and Governance (ESG) strategy, the campaign was initially launched in the UK in 2021 to tackle food insecurities around the world and support local communities across Deliveroo’s markets. The campaign enables customers to donate food relief boxes from “Food Box” on the Deliveroo app, with Deliveroo employees and riders also assisting in packing and distributing food relief boxes to families and workers in need in areas across the country. Last year, Deliveroo distributed around 1,000 boxes with ongoing plans to continue the Full Life campaign in 2023.
Since its launch, Deliveroo has set itself apart with its unbeatable customer service, a wide selection of global & local restaurants, and consistently reliable delivery.
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